Nepřístupný dokument, nutné přihlášení
Input:

IT and e-commerce

9.8.2018, , Zdroj: Verlag Dashöfer

1801
IT and e-commerce

Edward Thomas

1. DOT COM, DOT GONE, DOT COME AGAIN

Can you re-arrange the paragraphs below to be in the right order? The article is about business on the internet.

A) The key driver for monetisation on the internet has been advertising - this is where Google made their money. But there are others. As already mentioned, Ebay and Paypal are examples. Ebay makes money by a small charge made for each transaction. Paypal similarly charges for connecting donors with receivers' of money. There are also companies like Amazon, with its book selling activities, which profit from selling either totally or partly online. Sales, from computers to second-hand books, are increasingly taking place online.

B) PayPal and Ebay are among a number of successful internet based corporations.

C) Nowadays PayPal is part of E-Bay. What is E-Bay? It's a kind of online auction (public sales) company where people can sell anything they want to the person who offers (bids) the most. But anyway, what is PayPal? It's an online payment system allowing people to set up an account which other people may pay into securely over the internet. It allows private individuals to receive payments from strangers for any kind of reason imaginable.

D) April 16th 2002 was an important day for a little company called PayPal. It was the day when it reported its first quarterly profit - of $1.2 million. By contrast, today PayPal estimates its profits in the billions.

E) The iTunes/Apple combination shows how today larger and larger companies are tending to dominate the internet, taking over smaller and innovative firms; this may or may not be a negative trend for the health of online business.

F) We can confidently say though that although the dot com bubble of the late 90's was a terrible example of bad investment, the basic ideas which drove those investments are clearly still very powerful, and as the internet technology has increased, so has the range and capabilities of online business.

G) Other companies have not yet properly monetized their activities, and haven't made profits. Youtube, for example, despite becoming the most significant online video provider, have continually made losses. On the other hand, Youtube's owners, Google, made billions of dollars in profit in 2008.

H) 2002 marked a point where the clever idea of the late 1990's had started to become a reality- actually earning actual cash. After the so -called dotcom bubble and crash of 1999-2000 some people wondered if the internet would ever make people real money

I) A good example is music sales. More and more songs are being downloaded for a charge onto such devices as ipods and Mp3 players. Companies like iTunes are now making profits from this growing business, although how much is hard to say because iTunes is owned by Apple, which means that their results are not separately published from the computer and phone giant.

Correct answers are here1

2. TERMS OF THE INTERNET TRADE

Some useful words from the world of e-business are explained below – but can you match the words with the explanations and fill in the gap left in each description?


1) Download A) This is where a website is shaped to make money. It could be a Paypal button which users click and use to donate, or a subscription wall which forces people to subscribe if they want to get to content, or simply advertising. As an example sentence, we could say „YouTube has not yet found a way to …………………………… its content.
2) Security B) This is a word which shows that something is on the world wide web (WWW) - it can be used to show that someone is using the internet (or not, in which case they are „offline”), and it can be used to describe services which are available on the internet. On some websites, for example, they have a feature which says „users ……………………………: 27”.
3) Provider C) This word is a picture of how sometimes markets can grow unnaturally and without real reason. In the late 90's this situation existed, when a lot of people lost a lot of money investing in new internet businesses- and a few people made a lot of money from their investments. We could say, for instance, „Last Minute Dot.Com was launched during the late nineties internet start up …………………………… ”.
4) Monetisation D) Is where information from a website is sent to computers. It is both a verb and a noun. It includes things like picture in the form of jpegs, documents in the form of pdfs and music in the form of mp3s eg. we can say „U2's latest single is available for free …………………………… ”.
5) Online E) This word can be used to describe an rapid fall in some value- for example when the market for internet business fell dramatically in the late 90's. It can also be used to describe the situation where a computer or an internet connection suddenly fails, for example we could say „my computer …………………………… today”.
6)Transaction F) The main force that make something happen- for example to make a technology more popular, to make a market grow, or to lead some research to develop something new. We can talk about „the main …………………………… ” behind some process.
7) Dot com G) One of these is usually a company which gives a service or offers some content to users. It is used in the term Internet Service …………………………… or ISP.
8) Crash H) This is one of the key concerns about the internet. One problem might be that personal data is available to other people; another is that company data may be „hacked” (accessed illegally); a third is that payments online may allow criminals to access people's bank accounts. We could find a newspaper headline such as „Worries about banking …………………………… online increase”
9) Bubble I) This term is associated with the period when lots of companies started to see the possibilities of business online, the companies often paid to register a name for their companies, and their web addresses ended in this way. It's common to talk about the …………………………… bubble of the late 90's.
10) Driver J) One of the key developments of the internet era has been the way finance and communication has moved online. Deals and arrangements that are made online are usually called ……………………………s.

Correct answers are here2

3. VERBS WITH NOUNS

Can you combine the verbs and nouns in the boxes below to complete the sentences which follow them?


a) monetise, b) download, c) subscribe, d) hack into e) click on, f) provide, g) register, h) set up
i) online service, ii) email account, iii) icon iv) a website, v) a domain name, vi) content, vii) online activities, viii) video


1) „I've decided that I am going to …………………………… to that …………………………… …………………………… - the one where they send updates to your email.

2) „I'm worried that my …………………………… …………………………… might have been …………………………… ……………………………. A lot of my emails are missing.”

3) „We are looking at ways that we can use to …………………………… and capitalise on our …………………………… …………………………… ”.

4) „If you want a .com or a .org website, you need to …………………………… your …………………………… …………………………… so that no-one else can use that name.”

5) „If you …………………………… …………………………… the …………………………… in the top right corner of the blog it will take you to my Paypal page”.

6) „I decided to …………………………… …………………………… a …………………………… to market my business on the internet.”

7) „One of the things I usually do on the internet is to …………………………… some of my favourite …………………………… from entertainment sites”

8) „When you set up a website you have to think about whether you want to protect the …………………………… which you are going to …………………………… ”.

Correct answers are here3

4. WORDS EXPLORED

Below you can see some of the key words from online vocabulary put into several forms – nouns, verbs and adjectives. Can you put the right form of the words into the sentences below, which come from an online service contract? Would you call this context formal or informal?


Noun Verb Adjectival word
1) connection connect connected
2) money monetise monetised
3) user use used
4) subscription subscribe subscribed
5) hacker hack hacked
6) provider provide provided
7) registration register registered
8) downloader download downloaded

1) If problems are experienced with internet ……………………………, users are asked to contact us via our help number.

2) Our advisors will

 
 Napište nám
 Beru na vědomí, že tento formulář neslouží pro zadávání odborných dotazů, ale pro zasílání Vašich podnětů a postřehů k fungování portálu. Pro zadávání odborných dotazů prosím používejte tento formulář. Děkujeme za pochopení.
 Děkujeme, na Váš podnět budeme reagovat do 24 hodin v rámci pracovního týdne.
Input: